Hidden in a basement on Jia-shan Road, eth0s is a fashion select shop that looks like a museum. Within its 1000 square meters, the owners have laid down wooden floors that were recycled from old houses in the French Concession. Each area is designed according to each brand’s unique style and its atmosphere creates space for dialogue with the designer. The store houses brands such as Elena Dawson, Devoa, and Rick Owens. Strolling through the store is as if taking a journey through the fashion world—with scenery filled with impressive and intricate details.